The casino industry is highly lucrative, but it also is full of competition. For a bricks and mortar gambling establishment to stand out amongst the others it needs to be eye-catching and engaging. Having a concise theme is an ideal way of doing this. Most of the successful casinos in the city of Las Vegas design their decor, architecture and staff uniforms on a theme. This can be Ancient Rome, Medieval times or the circus.
Having a theme is not only useful for attracting customers. It also helps to establish a unique brand of the casino. If these companies present themselves in an overly generic manner, then this can seriously affect their number of patrons. The gamblers of today want a unique experience. Sticking to one theme is a good way of ensuring this.
However, there is also the danger of being too eccentric with the thematic layout of a casino. If the place is overly designed, then it can end up being an unattractive hodgepodge of styles. Therefore it is best to keep it as simple as possible.
Common Casino Themes
Several casinos base their aesthetic on past civilisations. This allows the establishment to give off an aura of exoticism. The card dealers can dress in period costumes. Artwork from the era in question sometimes hangs from the walls. Gamblers get to have an escapist experience as they imagine themselves being transported back in time.
Other casinos go for a theme based around modern culture. The circus is an excellent example of this. Ideally, the specific cultural theme should be one which allows interior designers to fill the casino with lots of colors. The main goal is to draw in people’s eyes so that they are enticed towards the game tables and machines.
Using a specific nation as the theme has also proven to be successful. That way, the theme is also extended to the restaurant of the casino. For instance, a Chinese themed casino eatery could specialize in noodle dishes and so on. Natives of these countries will get to experience a small slice of home. That means that the establishment is guaranteed at least a small base of patrons.